File Name: customer perceived value and customer satisfaction .zip
People today are varying with different perception toward their purchasing behavior. They become eager in purchasing product to guarantee they satisfied after used the product.
- Jurnal Strategi Pemasaran
- We apologize for the inconvenience...
- Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi
Jurnal Strategi Pemasaran
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Customer loyalty is crucial to improve overall performance and build better relationship with potential customers. The existence of high levels of customer satisfaction, customer perceived value and customer relationship management enhance the relationship of customer with the firm which strongly boost up the overall performance of the firm.
Save to Library. Create Alert. Launch Research Feed. Share This Paper. Figures and Tables from this paper. Figures and Tables. Citation Type. Has PDF. Publication Type. More Filters. View 2 excerpts, cites background.
Research Feed. View 1 excerpt, cites background. View 1 excerpt, references background. The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image.
Highly Influential. View 4 excerpts, references background. Are Loyal Customers Profitable? Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context.
We apologize for the inconvenience...
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Customer loyalty is crucial to improve overall performance and build better relationship with potential customers. The existence of high levels of customer satisfaction, customer perceived value and customer relationship management enhance the relationship of customer with the firm which strongly boost up the overall performance of the firm. Save to Library. Create Alert. Launch Research Feed.
In recent years, there has been a resurgence of interest in the value construct among both marketing researchers and practitioners. Despite a growing body of research, it is still not clear how value interacts with related marketing constructs. Researchers have called for an investigation of the interrelationship between customer satisfaction and customer value to reduce the ambiguities surrounding both concepts. Investigates whether customer value and satisfaction represent two theoretically and empirically distinct concepts. Also addresses whether value is a better predictor of behavioral outcomes than satisfaction in a business marketing context. In the second model, perceived value is mediated by satisfaction. This research suggests that value and satisfaction can be conceptualized and measured as two distinct, yet complementary constructs.
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Setiowati , Andradea Putri Published Business. The authors investigate the impact of five dimensions of perceived value that effect customer satisfaction and customer loyalty in Indonesia. The research focuses on spas located in Jakarta, the capital city of Indonesia. To measure customer perceived value, a multi-dimensional constructs from previous research was employed, we also examine the behavioral loyalty by measuring the willingness of spa customers to recommend and repurchase spa services. Save to Library.
Customer Perceived Value,. Satisfaction, and Loyalty: The Role of Switching Costs. Zhilin Yang. City University of Hong Kong. Robin T. Peterson. New Mexico.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi
Masing-masing dimensi ini akan diuji pengaruhnya terhadap Customer Satisfaction, baik secara simultan maupun secara parsial, serta dimensi mana yang paling berpengaruh terhadap Customer Satisfaction. Sampel penelitian berjumlah pelanggan PT. Hasil dari penelitian ini menunjukkan bahwa seluruh dimensi dari variabel Customer Perceived Value secara simultan berpengaruh signifikan dan positif terhadap kepuasan pelanggan PT. Akan tetapi jika dikaji secara parsial dimensi yang memberikan pengaruh secara nyata terhadap Customer Satisfaction adalah Core Product Value dan Relationship Value.
Reference Tools. Article Template. Google Citation.
SMS, being an almost instantaneous communication medium that connects people, is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper will provide an insight of the extent to which how service quality and the value perceived by the SMS users have an impact on their extent of the SMS usage in the post SMS adoption phase. Specifically, this article will examine how service quality of the service providers and perceived value affect customer satisfaction and how customer satisfaction will affect their behavioural intention to continue to use SMS which in turn affects the extent of SMS usage in the local context.